You Have Questions…We Have Answers
Most Commonly Asked Questions
Actually, those two items are necessary in order to use OmniTargeting. If you don’t have traffic, then setting up Google Ads is what you should do next.
To give an idea of what a foundation repair company should be doing to properly use the Internet for maximum results, take a look at this marketing wheel.
Our expertise is #2 and #3, but we do touch on part of #1 with our Reputation Builder included with our packages. Great reviews make selling easier.
These are the basic requirements:
- A website
- Desire to increase sales
- Strong sales process to convert callers into customers
- Budget for ad spend ($350/mo for Omni, $1,000/mo for Google Ads if applicable)
- Ability to make a minimum commitment of 3 months
It really comes down the what your monthly website visitor traffic numbers are:
Total visitors of 1,000+ → Sales Booster
Total visitors less than 1,000 per month → Traffic & Sales Accelerator
The Traffic & Sales Accelerator is also the right choice if your current traffic numbers are 1000+, but the quality of visitor is low. Google Ads target those who are in need of foundation work, so your visitor quality increases. Which means your Omni ads effectiveness increases.
The list is really short…
- Some info and content from you so we can develop the initial set of ads.
- Access to your website to set up the platforms
- Answer the phone
- Close sales
The platforms (Google, Facebook, etc.) charge when ads are displayed or clicked. They charge you directly so you just need to cover that via whatever payment method you want to use. We will help you get that set up.
OmniTargeting – charges based on how often your ad is dispayed.
We suggest budgeting $350/mo.
Google Ads – Each time a visitor clicks an ad, there is a charge.
For our service we require a minimum budget of $1,000/mo.
Google Ads can generate calls virtually the day your ads go live. That’s not a guarantee, but we have many customers who started getting calls within a day or so of their campaign going live.
Then OmniTargeting will work over an extended period to get those who did not call to re-visit and as re-visits occur you will find you call volume increasing.
Several months after the launch is when the volume really picks up as the ads have gotten dialed in for maximum effectiveness.
Your phone number is likely something that you have had for a long time, or well known in your market. That’s great…keep using it. Call tracking is just used on the landing pages and in the ads, your website will not be changed to show the “new” number.
The reason for using call tracking is so we (and you) can track the effectiveness of the campaign. If the same number is used for everything, it is impossible to know which efforts are doing well and which are a waste of money. And we want to make sure you can make informed decisions about our service, which you could not do if we used your main number on the ads.
As a side note…
If you are spending money on any kind of mailer you should have a call tracking number on each one so you can indentify which ones are actually generating phone calls. If one is and one is not, then you know where to move the money from so your can fund the one that does drive calls.
We don’t use a contract. We do have an agreement that is structured as a 3/9 agreement. This means we have a 12 month agreement with an out option after 3 months.
We structure it this way for a few reasons.
- You should not be tied into a long-term agreement if you are not getting results, so we have an out option.
- The 3 months is needed to give us time to see how the campaign and ads are doing and having time to make adjustments for your market. It takes time to gather that real-world data.
No one will see your Omni ads if they do not ever visit your website. Ads are most effective when they are being seen by people interested in your services.
People who have visited your website have shown that they have some level of interest in what you sell, so your ads will be more effective is seen only by them.
Using OmniTargeting, you can stay top-of-mind with prospects who are the most engaged with your business ie, those who have already visited your website.
It does this by telling your business story through ads on:
- As well as numerous industry leading websites such as
- The Weather Channel
- And many others
We create 4 types of ads for your campaign…
- Show your brand/product/service
- Highlight your unique selling points
- Build your reputation via social proof from past customers
- Text or video
- Time-sensitive relative to when your prospect sees the ad
- Provides an incentive to re-visit or call
- Any excuse for an offer (holiday, day of week, season, etc.)
- Changed up every 3 months, so not for a Flash Sale event.
We suggest $300-$350/mo. because that is a typical amount our customers spend. Bt it can be raised if you want. Or lowered. There is certainly flexibility here so you can adjust as needed based on the results you are getting.
Depending on how competitive your local market is, your ad spend could go as high as $500/mo. But, you can set a limit so you are in control of what you actually spend.
If you want to keep your ad spend down, that is not really a problem. Once your limit is hit your ads will not be displayed by the platforms again until the next month begins. Or until you raise your limit, whichever you prefer.
If you are busy enough even with ads that stop displaying during the third week of the month, for example, and then pick up at the beginning of the next month, then it sounds like a good way for you to fund it.
No. Ads and landing pages need to be targeted to a single service/city in order to be effective.
We offer a discount for running multiple campaigns (either for an additional service or to target a second market if you operate in multiple larger cities.)