OmniTargeting

Keep Your Prospects Thinking About You 24/7

Are you getting visitors to your website, but not getting as many calls (and sales) as you expect or would like? 

If there is a way to turn more of your Visitors into Callers – so you can turn them into Customers – would that help?

Then OmniTargeting is exactly what you need.

What is OmniTargeting?

Have you ever visited a website or shopped on Amazon, then started seeing ads for that business or product after that visit? Then you have experienced at least a basic form of retargeting.

OmniTargeting is an enhanced version of retargeting. 

It makes sure that a single visit to your website allows you to have multiple touches with each visitor pretty much wherever they might go online. 

With a basic retargeting campaign — such as is typically set up with Google Ads campaigns — after you visit a website the retargeting ads are just shown on Google and/or Google properties such as YouTube or Gmail.

If you ran Facebook ads, then you may see retargeting ads around on Facebook after clicking the ad.

OmniTargeting takes retargeting to the next level.

With OmniTargeting, when someone visits your website, they will start to see ads in Google and Facebook…plus many others!

**Watch Our Recorded Webinar!**

We recently hosted a webinar for a wide-range of business owners to go over the basics of OmniTargeting and to illustrate just how powerful this service is for any business…and we want you to have access to the recording!

This 45-minute webinar is the shortcut to:

  • ALL of the details you need about what OmniTargeting is
  • Learning how Omni can help your business grow
  • Showing how Omni increases leads, while reducing your cost-per-lead
  • Understanding how you can take market share from your competitors…on autopilot

Where Your Ads Can Be Seen…

What Does OmniTargeting Do For Foundation Repair Companies?

The short answer…it increases visitor conversions, which leads to increased sales.

Up to 94% of your website visitors will not call you on the first visit. And unfortunately, most of that 94% will never call you. 

However…

When you have your OmniTargeting System in place you are staying in front of those 94%. Every day.

And retargeted visitors are 70% more likely to return to your website than those who never see a retargeting ad. And return visits turn into more booked appointments on your calendar.

So a good chunk of those 94% will eventually call you.

And this may be the best part…a homeowner who calls you in August (or December, or March,,,), may have visited your website in June, or May, or even earlier. OmniTargeting keeps you in front of website visitors for months after their initial visit, giving you lots of time and opportunity to get them to come back. And this works perfectly for a service like yours that can have a fairly long lead time.

Capture visitors who are currently going to your competitors. The more who come back, the more who will eventually call you. Just like a lot in business, converting visitors into callers is a numbers game.

OmniTargeting helps put the numbers in your favor.

Why Don’t They Call?

That’s always the big question. 

1. Foundation-related work can be expensive.

2. Many homeowners assume it is always very expensive, so they do a lot of research.

3. They forgot they visited your website.

As the perceived cost of a service goes up, homeowners will do more research. Before calling to get an estimate on foundation or waterproofing work, you can expect a prospect will do a fair amount of research first. It’s rare that they call the first company they see. So, you can be sure that the vast majority of the homeowners who visit your website are going to check out some of your competitors, too. 

During that “research time” many will forget that they visited your website, never return, and end up calling a competitor instead of you.

Or 

4. Maybe they remember you, but a competitor did a great job staying in touch and convinced the homeowner why they are the company to call (they retargeted them well). 

You can do the same thing and OmniTargeting is the tool that will do it for you. 

 

With OmniTargeting you have the most effective way to stay in front of visitors who leave.  Deliver compelling reasons why they should call you rather than a competitor and your phone will ring more often. Take back sales that you would otherwise be losing to the competition!

The Most Powerful Part...Any Traffic Source Works With OmniTargeting

No matter how you get visitors to your website, if your website is getting enough of them, OmniTargeting works…

  • Google Search/Organic/SEO
  • Paid Ads
  • Word-of-Mouth/Referrals
  • Trucks/Yard Signs
  • Print Ads/Billboards
  • Social Media
  • Content Sharing
  • TV/Radio

Retargeting performance is highly dependent on the volume and quality of inbound visitor traffic to the website.

The key to the system is getting visitors to your website. Regardless of how they get there, as soon as they visit your website your OmniTargeting system starts working to get them to come back again.

Revisits Lead To More Calls → More Calls Lead To More Sales

OmniTargeting truly makes all of your advertising & marketing perform better.

 

Visits, Sales, & OmniTargeting

94%

Visitors who leave your website without buying

80%

Sales that require at least 5 touches from you

70%

Improved chance a retargeted visitor becomes a buyer

20%

Potential Cost: Retargeted visitor vs typical paid ad cost

Could OmniTargeting Make Sense For Your Business?

Let's do a little exercise to see how your numbers might look...

Of course, your numbers may be different. Maybe you convert more than 60% of calls into bids. Perhaps your close rate is different. Maybe your average revenue and profit margin are different…

Do this exercise with your numbers…what is the potential additional profit for your company when you have OmniTargeting?

 

(If you want to see what your Gross Revenue would be, set Profit Margin to 100%)

If the profit amount projected by your numbers would help your foundation company grow, let’s get together to talk for a few minutes to see about getting OmniTargeting set up for your business. 

If You Could Turn $1 Into $2, $3, or More. . .Would You Do It? 

OmniTargeting has the potential to do that for your foundation repair company.

Why OmniTargeting Works So Well

OmniRELEVANT

Target your website visitors and only your visitors. People who visited your website are interested in your services and are the ones who will be interested in seeing your ads. Why show ads to people who never visited your website?

Showing ads to homeowners who have a good chance of buying is the smartest way to use your budget!

OmniCHANNEL

Show up on every major platform possible. If your prospect goes there, you need to be seen there.

Google Display Network, Facebook, YouTube, Instagram, LinkedIn, within Gmail, plus CNN, ESPN, The Weather Channel, Tech Crunch...and many more!

OmniROTATION

We rotate your ads to optimize frequency and eliminate "ad blindness". Show an ad too often and eventually your prospects won't notice it. OmniTargeting maximizes the effectiveness of your ads.

Your ads should be seen, not ignored.

Which Sounds Like Your Current Situation?

A. We Want Fast Wins

This is usually what we hear from the companies we run campaigns for. While they have decent traffic, they want more. And they want it to work fast. 

Google Ads work very quickly. Your phone could be ringing the very first week the campaign is live, giving you sales opportunities right out of the gate. 

If you need to get more and/or better visitors, then Google Ads is a must. A highly-targeted paid search campaign will put you in front of the exact people in your service area who need your foundation-related services.

Combining Google Ads and OmniTargeting makes your paid search campaign perform extraordinarily well. AND…it gives your business a marketing tool that few other businesses have.

Plus, it’s trackable, so you will clearly see how well it works. Give it 90 days to get dialed in and you will be very happy with the results.

B. We Have Some Holes To Fill

We talk to some businesses that have a fairly full calendar and just want to work on filling the holes that are there. 

These businesses do not want to overwhelm their staff and/or have to push homeowners too far into the future to get on the calendar. That doesn’t usually go over very well.

So, a slower-acting tool that is geared more towards providing a slow-drip of leads is what they want…and this is what Omni delivers (provided there is enough current traffic).

If your website is getting the minimum amount of traffic required by the platforms (during a 30-day rolling period):

  • Google Display, Gmail – 100 visits per month
  • Facebook, Instagram – 25 visits per month
  • YouTube – 1,000 visits per month 

then your website is ready for an OmniTargeting-only package. 

Let's Get Started Working Together!

This All Sounds Great...Let's Talk!

Let’s schedule a quick call so we can talk about this in more detail, see if it’s a good fit for your business, and answer any questions you may have. 

If it makes sense after talking, let’s get your System started so you can start getting more calls from your visitors. 

Click the button below to schedule a time that works well for you.

Let's Chat!

Let’s get together on the phone to have a quick conversation about OmniTargeting, how it works, and how we can work together to turn more of your website visitors into callers so you can convert them into customers.

 

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