Google Ads Campaigns
Looking For A Way To Increase Sales Quickly?
You Need A Tool That Is Highly-Targeted & Works Fast!
Google Ads Campaign Management
Target Your Ideal Customer To Quickly Increase Website Visits, Improve Website Visitor Quality, and Increase Sales
Paid ads, like Google Ads, can create a nearly instant flow of leads to your foundation repair business. When it is done properly, your phone starts ringing quickly − and more frequently − and you get a great return on your marketing investment.
And it is trackable, so you will know exactly how well your campaign is doing.
This part you may already know. But we do things a little bit differently to increase the effectiveness and lower the cost per click of your Google Ads campaign…we pair it with our revolutionary OmniTargeting System.
When Google Ads is combined with OmniTargeting you have an extremely effective marketing system that delivers a tremendous return on your marketing budget. And gives you a marketing solution that very few businesses in any industry have.
Our Google Ads package delivers these primary results:
1. Generates highly-targeted traffic from your ideal prospects.
2. Provides the opportunity for fast wins once the campaign is live.
3. Quickly adds visitors into your OmniTargeting system so the slower-drip wins can start coming in sooner.
If increasing sales sooner rather than later is important, then you need to add Google Ads to your marketing efforts.
If your website is lacking traffic, especially high-value traffic, then your Google Ads Campaign is needed in order for Omni to get to work. Plus, you want your website to be seen by homeowners who need your service…
Target Your Ideal Customer
Are you getting enough traffic to meet your sales goals?
If you aren’t, then starting a targeted paid ad campaign should be the first thing on your to-do list.
With Google Ads (formerly called Google AdWords) you can target the search terms and the people who are most valuable to your business And you can target the areas where your services are most needed.
In addition to that we can exclude you from searches for terms you don’t want your ad to show up for, something like “foundation repair diy”, for example. People searching a term like that are not really a prospect for you. Don’t waste ad spend on search terms that won’t bring you potential customers.
If you are looking for a profitable marketing tool that works quickly, Google Ads is it. Add OmniTargeting to it and you have a lethally effective marketing service in place that can help your sales takeoff!
Not only can Google Ads get your phone ringing quickly and deliver outstanding results, it is measurable so you will know very quickly – and with certainty – how well it is working. Combine it with OmniTargeting and it’s even better.
The Many Benefits of Paid Advertising
Works Quickly – Get calls coming in as soon as the day your campaign launches!
Highly-Targeted – Put your ads in front of people in need of your services.
Budget Control – Set a daily budget so you have complete control over your ad spend each month.
Measurable – We track conversions so you know how much revenue is a direct result of the campaign.
Professional Management For Best Results
Google Ads, can create a nearly instant flow of leads to your business. When the campaign is done properly, your phone starts ringing quickly and more frequently and you get a great return on your marketing investment.
We track your campaign, so you will know exactly how well your campaign is doing.
Unfortunately, when it is managed poorly…
- You can spend a lot of money very quickly with little-to-no results to show for it.
- Which also means it cost you a lot of missed opportunities…this is a hidden loss – revenue you never had the chance to get and it can be a substantial amount of money.
Maybe you are working with an agency to manage your campaign.
Perhaps you have an employee who “dabbles” with it when he/she has time.
If you are not getting the results you expect, it is very likely due to poor campaign management.*
Ads success is not something that just happens. It takes a knowledgeable, experienced management team to make it happen. FoundationPros Digital is here to lend our expertise and experience to your campaign because your business deserves it.
*We offer a Campaign Audit to take a look at existing campaigns to see where room for improvement might exist…Contact Us if you want more info about this service.
Case Study
We have been working with a basement waterproofing company in Charlotte, NC and have gotten strong results for them in a very short period of time.
- Conversion Rate before: 0 (first time running ads)
- Target Rate: 10%
- Actual Rate (5-month avg): 12.03%
- Total Conversions: 67 (new leads)
- Budget: $1,000/mo
A strong conversion rate for a lead generation campaign such as this is 10%, so the goal was fairly aggressive, but achievable.
It usually takes some time to get a new campaign to convert well, but within 4 weeks we were at just under 14%. Month 1 saw 3 conversions, Month 2 had 12, and by Month 5 we were up to 21 conversions.
Having a strong sales team helped this company achieve great results.
Why Our Google Ads Program Works So Well
Active Management
We do not employ the popular "set it and forget it" management technique favored by others.
By employing a hands-on optimization approach, our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month.
Landing Page Development
Successful campaigns are about a lot more than clicks.
When homeowners click your ad, the landing page they see is a critical part of how well your campaign performs. A well-designed, conversion-focused landing page can double or triple the return on your ad spend.
OmniTargeting
Retargeting is one of the most powerful ways to boost your paid campaigns to make them more effective.
By showing targeted, appropriate ads to your hottest prospects in the weeks and months that follow their initial visit to your website, we can draw them back to your website. When they come back, they tend to call to book an appointment.
How Might Google Ads Improve Your Business?
Let's do a little exercise to see how the numbers might look for your company...
- Minimum Required Ad Spend for Goole Ads is $1,000/mo (our requirement, you pay Google directly)
- Est. 18-29 conversions (calls from visitors) based on our customers’ historical results
- 140+ visitors added to your OmniTargeting system each month (that you may not be getting already, potential future callers)
- Assume an average job is $4,500 and your profit margin is 20%.
- Let's say Google Ads brings 18 additional calls each month.
- From those 18 calls you present 12 estimates.
- Of those 12 estimates, you win 5 jobs.
- 5 Jobs x ($4,500 x 20%) = $4,500 additional profit each month ($22,500 in new revenue).
- Over 12 months, the total additional profit is $54,000 ($270,000 in new revenue).
And this is just from Google Ads…OmniTargeting is included with when we run your Google Ads campaigns, so it adds to this total as it ramps up.
Of course, your numbers may be different. Maybe you convert more/less than 2/3 of calls into estimates. Perhaps your close rate is different. Maybe your average revenue and profit margin are different.
Do this exercise with your numbers…what is the potential additional profit for your company?
(If you want to see what your Gross Revenue would be, set Profit Margin to 100%)
If the profit amount projected by your numbers would help your foundation company grow, let’s get together to talk for a few minutes about how we can work together to help boost your sales.
If You Could Turn $1 Into $2, $3, or More. . .Would You Do It?
Google Ads + OmniTargeting has the potential to do that for your foundation repair/basement waterproofing company.
Brand New Campaigns
If you have never run a Google Ads campaign and are now ready to get started with it, you are in the right place.
From getting the campaign up & running, and then managing it every month, we will take care of the whole process for you.
And we are not a set-it-and-forget-it “manager”. We actively manage all of our campaigns.
We regularly test and adjust in order to maximize the results of your campaign budget dollars so over time, your results improve.
Existing Campaigns
If you are not sure that you are getting the results you expect, we offer a review service. Let us take a look at your campaign for you.
Our Campaign Review looks at everything that is going on in your Google Ads account to make sure it is set up appropriately to meet your business goals. Our reviews generally uncover the potential for 20-40% in cost savings. And that doesn’t include any performance improvements that may be uncovered.
If you would like a thorough review of your current campaign, just let us know!